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This report is being written in response to a request from the owner of Prices snacks (plc) for our business to carry out some market research to see if there is a demand for a new savoury snack.
Member rating: No Rating | Words: | Submitted: Mon Aug 18 2003
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Terms of reference This report is being written in response to a request from the owner of Prices snacks (plc) for our business to carry out some market research to see if there is a demand for a new savoury snack. Procedure Before we can launch a new product we need to carry out some market research to find out if there is a need for the new product, or if customers will buy the new product. Market research is important because a business must find out; what parts of the product people will like or dislike, if people want the product, how much they would pay, what promotions they could use and what competition there is. The information can be gathered by two methods, primary research or secondary research. Primary research, also known as field research is where data is collected for a specific purpose; this involves going out and carrying out questionnaires etc. This...
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