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This report is an attempt to explain the concept of Customer Relationship Management, its emergence, need , the benefits and the challenges faced by CRM.
Member rating: No Rating | Words: | Submitted: Fri Aug 20 2004
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ASSIGNMENT MANAGEMENT INFORMATION SYSTEM Title----------------Customer Relationship Management Tutor ------------- Dr. John Hamill By Anil Malik 33067976 M.B.A (Sept) 2003/04 Contents Index List of Figures Abbreviations used Report Introduction Report Limitations 1 2 3 4 5 6 7 Conclusion Bibliography LIST OF MODELS Model title Page No. Customer-CRM-Business model Customer Life Cycle model CRM & business function model CRM implementation model ABBREVIATIONS CRM Customer Relationship Management e-CRM Electronic Customer Relationship Management e-RM Electronic Relationship Management LTV Life Time Value CLTV Customer Life Time Value ROI Return on Investment Report introduction This report is an attempt to explain the concept of CRM, its emergence, need , the benefits and the challenges faced by CRM. As Technology plays the most important part in implementation of CRM as it consumes 82% of the CRM budgeting. This report will be more focused on the various technological aspects of CRM and their impact on the business functionality. Limitations of the report CRM, as an emerging discipline, is in great need of theoretical assistance. Guiding theories and models are in short supply in the report due to the fact that it...
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