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Table of content 1. Introduction 2 2. Importance of environmental analysis 2 3. Procedure 2 4. Findings 3 4.1. PESTEL analysis for environmental scanning 3 4.2. Political factors 3 4.3. Economical factors 4 4.4. Socio-cultural factors 5 4.5. Technological factors 5 4.6. Environmental factors 6 4.7. Legal factors 6 4.8. Porter's five forces model for environmental scanning 7 4.9. Threat of entry 7 4.10. Threat of substitutes 8 4.11. The power of buyers 8 4.12. The power of supplier 8 4.13. Competitive rivalry 9 4.14. Factors affecting competitive rivalry 9 4.15. Industry consolidation in light of the Greene King experience 10 5. Conclusion................................................................................11 6. Recommendation ..................................................................... 11 7. References...............................................................................12 8. Appendices...............................................................................13 Report on environmental analysis & industry consolidations Introduction This report is about the importance of environmental analysis for the companies operating in the UK alcohol industry and what kind of tools is available for analysis. Also report will highlight the industry consolidation in the light of Greene King experience. Importance of environmental analysis This analysis is used to measure the internal (Strengths and weaknesses) and external (opportunities and threats) environment factors which affect companies in future and also help to make a strategy to compete environment...

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