Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
This report introduces to the sandwich market the BLT Bonanza. It is a standard BLT with a difference. Offers a wholesome, appetising snack with that extra bit of fun. A BLT that also includes the added extras of cheese, egg, tomato and plain crisps.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
1. EXECUTIVE SUMMARY This report introduces to the sandwich market the BLT Bonanza. It is a standard BLT with a difference. Offers a wholesome, appetising snack with that extra bit of fun. A BLT that also includes the added extras of cheese, egg, tomato and plain crisps. It is suggested that introducing a standard sandwich that has been diversified would be very successful as research interprets that the majority of consumers prefer the standard sandwiches. It is also suggested that the main target market this sandwich will appeal to will be male consumers as it is a hearty satisfying snack. However it does aspire to meet the requirements of those consumers looking for a healthy snack as where possible lower fat alternatives are used and it is served in wholemeal bread. The reports goes on to justify this sandwich through secondary research mainly from market intelligence data i.e. Mintel and from primary research...
Get instant access
- Instant, unlimited access to our documents in full
- Swap your work for free access, or pay £4.99
- To see the full version of this document and 150,159 others
