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This report has examined both Billabong and the competitive environment in which it operates in order to formulate strategic recommendations.
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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EXECUTIVE SUMMARY 3 INTRODUCTION 4 COMPANY OVERVIEW 4 OPERATIONS 4 FINANCIAL 4 HUMAN RESOURCES 5 CORPORATE GOVERNANCE AND LEADERSHIP 5 MARKETING STRATEGY/POSITION 5 SITUATIONAL ANALYSIS 6 COMPETITIVE ENVIRONMENT 6 SIZE AND GROWTH 6 COMPETITOR REVENUE 7 COMPETITIVE MARKETING STRATEGIES 7 SWOT 7 PESTEL 7 POLITICAL/LEGAL TRENDS 8 ECONOMIC TRENDS 8 SOCIAL/ENVIRONMENTAL TRENDS 8 TECHNOLOGICAL TRENDS 8 STRATEGY ANALYSIS 9 CORE COMPETENCES 9 IDENTIFYING COMPETITIVE ADVANTAGE 10 PROCESSES OF DEVELOPMENT 10 STRATEGIC OPTIONS 11 IDENTIFICATION 11 Strategic Options Ranking 11 STRATEGY SELECTION 12 STAKEHOLDER ANALYSIS 12 RECOMMENDATIONS 14 SHORT TERM STRATEGY 14 LONG TERM STRATEGY 14 CONCLUSIONS 16 APPENDIX 1: OPERATIONS 17 APPENDIX 2: FINANCIAL ANALYSIS 18 APPENDIX 3: BILLABONG INTERNATIONAL HUMAN RESOURCE INITIATIVES 19 APPENDIX 4: MARKET SEGMENTATION AND COMPETITOR ANALYSIS 20 APPENDIX 5: BILLAGONG SWOT ANALYSIS 21 APPENDIX 6: PESTEL 22 APPENDIX 7: COMPETITOR ANALYSIS 23 APPENDIX 8: BILLABONG - STRATEGY DEVELOPMENT DIRECTIONS 24 APPENDIX 9: STRATEGIC OPTIONS RANKING MATRIX 25 APPENDIX 10: BILLABONG (MCKINSEY) GROWTH PYRAMID 26 APPENDIX 11: STAKEHOLDER INTEREST VS POWER MATRIX 27 APPENDIX 12: LEADERSHIP ANALYSIS - BILLABONG'S HISTORICAL PERSPECTIVE 28 APPENDIX 13: REFERENCES USED 30 APPENDIX 14: ENDNOTES 32 EXECUTIVE SUMMARY Billabong International is a major competitor in the niche, highly competitive market of surfwear, worth $4.5billion and growing 10-12% annually. With Billabong seeking to achieve annual revenue growth of 20-25%, the organisation is challenged to find ways to meet these revenue targets within the current confines of its competitive environment. To enable the organisation to achieve...
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