Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
This report contains analysis carried out by Enigma consulting to identify the marketing strategy for Milchem.
Member rating: No Rating | Words: | Submitted: Sat Nov 06 2004
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
Table of Contents 1. Background Page 2 2. Company Objectives Page 3 3. Pre-Market Development Research Page 4 4. The Polyfibron Blanket Page 5 5. Introduction Phase Strategy Page 6 5.1 Segmentation Page 6 5.2 Target Companies size Page 7 5.3 Location of Companies to target Page 7 6. Product positioning Page 9 7. Market share & Profit goals Page 10 8. Pricing Considerations Page 11 9. Pricing Strategy Page 16 10. Distribution Page 17 11. Long Term Marketing Strategy Page 18 11.1 long term distribution strategy Page 20 12. Research and development Page 21 13. Control and Conclusions Page 22 14. Bibliography Page 23 Appendix Page 24 1. Background Milchem, a chemical manufacturing company in Massachusetts, USA has strongly emphasised customer-oriented research during its existence of over twenty years. Fifteen percent of Milchem's 1300 strong work force is involved in research that enables the company to create new products. The company strives to provide high quality, longer life textile printing blankets with outstanding printing characteristics. Milchem benefits from a strong technical and marketing background gained from the development, manufacturing and sale of a wide range of polymer-fiber combinations...
Get instant access
- Instant, unlimited access to our documents in full
- Swap your work for free access, or pay £4.99
- To see the full version of this document and 150,159 others
