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This paper will discuss the potential NFO has within the organic food industry, using Porter's Five Forces to analyse thee forces that influence the market competitiveness of NFO.
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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EXECUTIVE SUMMARY The difficult and complex challenges in food production faced by American agriculture, and rural America in general, are most evident in the Northeast. The principal movers behind conventional models of production in the United States have been the land grant universities, the U.S. Department of Agriculture, and more recently large, multinational agribusiness firms (Lyson 1999). Over the past 50 years, farms have become larger in size and fewer in number. This consolidation of the agricultural industry has affected the farm structure and caused USDA to reconsider its policies. A 1998 USDA report notes that: * There are today 300,000 fewer small farms than in 1979 * Despite the trend toward fewer and larger vertically integrated firms controlling the majority of food and fibre products in the US, a new vision for small farms in the 21st century would allow them to flourish in the changing global agriculture * Studies...
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