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This paper examines how a healthy fast food extension of the Fresh Choice chain of restaurants could exist in today's markets.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Intro With the number health conscious people out there, tapping into this market can be lucrative. Yet a lot of people who would like to eat healthier are unable to because of time constraints. These people are restricted to the greasy fattening foods that most fast food chains like McDonald's and Burger King sells. What if there were healthy fast food restaurants? People could get food quickly with out sacrificing their health. This paper examines how a healthy fast food extension of the Fresh Choice chain of restaurants could exist in today's markets. Market Analysis Consumers Given that we are trying to promote a fast food health food restaurant, it is important to understand who the potential customers are and if possible sway less likely patrons to the establishment. The most obvious customers are health conscious ones and since this is a fast food extension, most of are customer will probably be...
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