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This paper discusses research tools and strategies used by my company to market its line of Enterprise Security Services.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Marketing Research in my Organization Paper Eduardo R. Zayas-Quiñones Abstract: This paper discusses research tools and strategies used by my company to market its line of Enterprise Security Services. Since I began looking at ongoing efforts and strategies by my company to realign and strengthen its marketing strategies, it has become clear that while a high level of effort and commitment is needed to merge marketing roles within a company's established service and support infrastructure, there are still many effective ways through which a company can improve it's marketing practices. I believe that my company has already met the most fundamental requirement as it embarks in the re-engineering of it's marketing strategy, that is understanding of customer needs and wants in the field of Information Technology (IT). The company has achieved this high level of understanding through its long history as a provider of several and diverse IT services and support to federal,...
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