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Theory & Practice of Business - ‘Directory Enquiries’
Member rating: No Rating | Words: | Submitted: Wed Apr 05 2006
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Theory & Practice of Business 'Directory Enquiries' Student: Shairbano Kirun Khan ID: 04116012 Module Code: 4MBS450 Academic year: 2004/5 Due Date: 12/05/05 Module Leader: Frank Auton Executive Summary This report summarises the current state of the Directory Enquiry services market. It looks at the individual service providers and the market share of the providers, as well as the usage and accuracy of the Directory Enquiries market. An anlysis of the enternal environment, PEST has been carried along and it also takes a look at the industry using Porters 5 forces. I have undertaken an in-depth analysis of the Directory Enquiries market, focusing on the market size and potential, service characteristics, customer attitudes, price levels and regulatory factors. I will also look at Cable & Wireless in brief, outlining what they do and how they derive their revenues. The report ends with a conclusion of the Direcotry Enquiry market and a possible strategy for Cable & Wireless. Introduction As an employee of Ofcom,...
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