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INTRODUCTION Retailing is one of the most important in every Western European Country. Historically retailing has been viewed as the sale of goods to the consumer trough retail shops, but retail today should be viewed as being rather broader. Theories of retail change summarize forms of retail change, that involve three theories of retail change to explain, 1) natural selection in retailing, which is best adjust to their environment, are most likely to survive. The major environmental factors affecting retailing are, a) Retail changes in the consumer character, which is like population changes. b) Retail changes in technology, e.g. use of motorcars. c) Retail changes in competition, e.g. changes in the levels of competitive strength within the areas of influence. 2) The wheel of retailing suggests that an efficient innovatory form of retailing enters the market and attracts the public by its appeal. Growth and maturation occur during which market shares...

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