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The terms 'entrepreneur' and 'entrepreneurship' are most commonly linked directly to small business management.  

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The terms 'entrepreneur' and 'entrepreneurship' are most commonly linked directly to small business management. The definitions of these terms have changed and extended since they were first introduced in the Middle Ages. The definition most applicable to today's entrepreneurs could be that of Hisrich (n.d, citied in Stokes 1998) 'Entrepreneurship is the process of creating something different with value by devoting the necessary time and effort, assuming the accompanying financial, psychic and social risks, and receiving the resultant rewards of monetary and personal satisfaction.' Today's entrepreneurs are equipped with a list of characteristics and skills, providing the building blocks for successful entrepreneurship. Stokes (1998) categorises these skills and characteristics into three headings: 1. Technical skills, encompassing product or service knowledge and an understanding of the marketplace. 2. Management competencies, encompassing the areas of marketing, finance and human relations. 3. Personal attributes, such as having an innovative and determined nature, being equipped with an external focus...

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