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The smoothie industry has and is still experiencing exponential growth. This case analysis will delve into the industry by observing its external and internal environment.
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Overview: The smoothie industry has and is still experiencing exponential growth. This case analysis will delve into the industry by observing its external and internal environment. Utilizing Griffin's Model as a guideline; eco-environment, economic, technological, political/legal, social/cultural, international dimensions and its task environment will be closely analyzed. A. External Environment: I. Eco-Environment: Since the smoothie industry relies heavily on fresh fruit and juices for its ingredients, the eco-environment definitely has an important role. The climate can either limit or help the industry thrive depending on the fruit(s). Fruits such as oranges thrive during summer season and strawberries flourish in the winter season. The seasons not only affect the ingredients that go into the smoothies but also affect the amount of people drinking the smoothies. According to Bill Winter, "One of the risks in juice bars is seasonality...juice bar sales plateau when the weather cools" (Business Review Weekly, Australia 2001). II. General Environment: A. Economic...
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