The sales environment in Newfoundland and Labrador presents unique challenges.
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INTRODUCTION The sales environment in Newfoundland and Labrador presents unique challenges. Not only does thee geography pose a challenge to sales managers, but it also lacks ethnic diversity. Competition in Newfoundland and Labrador can also be challenging with the province's number of close-knit communities. The shrinking population and ""Brain Drain"" often leads to challenges with recruiting new salespeople. Furthermore, people from outside of the province are often unfamiliar with Newfoundland businesses and its markets. This lack of knowledge is often cause for lack of exposure for Newfoundland companies to the rest of the country. To properly research sales management in Newfoundland and Labrador, it was necessary to interview a local sales manager to obtain information on personal experiences. For the purpose of this report, we interviewed Mr. Peter Kapyrka of Robinson-Blackmore Printing and Publishing. Mr. Kapyrka's background in sales began with being a salesman for 10 years. These 10 years brought...

