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The role of Marketing as being an 'Initiator' in identifying, evaluating, recommending and implementing overall retailing strategy.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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The role of Marketing as being an 'Initiator' in identifying, evaluating, recommending and implementing overall retailing strategy. We suggest that marketing, along with Finance, Operation, Human Resource management, Property and System are functions that all contribute to the overall retail strategy. We would develop a strategic marketing plan that will identify customer's based opportunities. The central thrust is to positioning of the company in term of its Merchandise, Services and trading environment offer such that it is clearly recognizable by the customer group to which it is directed/targeted. At the same time, the fundamental requirements of the company can be identified and established as a performance requirements which need to be meet and the critical success factor can then form a planning structure for the company strategy decision. CRITICAL SUCCESS FACTORS 1. Increase sales revenue in real terms. 2. Increase gross profit in real term 3. Containing operation costs throughout the business 4. Increase...
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