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The purpose of this report is to provide a critical analysis of the existing communications strategy at Aberdeen Maritime Museum, and recommend future promotional activity.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Front cover Executive Summary Contents Page Introduction The purpose of this report is to provide a critical analysis of the existing communications strategy at Aberdeen Maritime Museum, and recommend future promotional activity. This will be done through an investigation of the museums target market, the current communications strategy used, a possible future communication strategy and ways to evaluate it. Conclusions will then be drawn. The Information needed for this report was gathered from textbooks, journals, the Internet and an interview with John Edwards, Aberdeen Maritime Museums Keeper of Science and Maritime History which took place on Monday 4th November. Museum Background Aberdeen Maritime Museum has been part of the city's heritage for numerous years. Prior to 1984 it was situated in a basement room of Cowdray Hall before it moved to Provost Ross House. 1998 saw the opening of a £4million extension to the museum in its own purposely built building, (a converted church and empty plot...
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