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The product I have chosen to study is Dairy milk which is a popular brand Cadbury’s chocolate. To evaluate it I will need to look at the good and bad points of the marketing strategy. Marketing is the business activity
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Title: "Evaluate the marketing strategy of a familiar product or service, making recommendations on whether the marketing mix should be changed in any way" By Mohammed Patel Aim The aim of my coursework is to evaluate the marketing strategy of a familiar product or service and make recommendations on whether the marketing mix should be changed in any way. The product I have chosen to study is Dairy milk which is a popular brand Cadbury's chocolate. To evaluate it I will need to look at the good and bad points of the marketing strategy. Marketing is the business activity of presenting products or services to customers in such a way as to make them buy the product however the most widely accepted definition is: "Marketing is the process of anticipating, predicting and satisfying customer needs profitably". Chartered Institute of marketing. Customers benefit from it in terms that they get a product which...
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