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The points, which need to be consider before making a good marketing strategy.
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| Submitted: Tue Nov 04 2003
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Identification Before making marketing strategy the company discovers different needs and groups in market place, target those needs and groups that it can satisfy in a best and superior way and then positions its offering so that the target market recognized the company's distinctive offerings and image. The following are the points, which need to be consider before making a good marketing strategy. 1. Target customers 2. Price range 3. Value proposition 4. SWOT analysis 5. PEST analysis 6. Product lifecycle 7. Market segment 8. Marketing mix 9. Brand loyalty Target customers Before making a good marketing strategy the company should identify the target customers the company should reach. For this purpose the market research can be conducted by a way of using primary or secondary data. Under primary data the interviews, group discussions and questionnaires can be made. Price range Before making a good marketing strategy we should know about the price range, which a customer is ready to pay for a particular...
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