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The objective of this report is to design a marketing communications program targeting the women and the public, creating more awareness on and educating the public on ‘violence against women’, for the Women’s Aid Organization (WAO) in Malaysia.
Member rating: No Rating | Words: | Submitted: Tue Jun 20 2006
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1.0 Executive Summary This report is a marketing communications program for WAO, targeting women in general, as their primary target, and getting sponsors and donor (secondary target audience) to fund the operation of WAO. Some of the possible marketing or promotional efforts can be put across through events sponsorship, cause-related marketing, and of course, the advertising media, such as television, magazines, and Internet. The objectives of this campaign are to create awareness, raise funds, and educate the public on women's rights and respect for women. The positioning statement is "Stop. Think. React!". 2.0 Introduction 2.1 Objective / Purpose The objective of this report is to design a marketing communications program targeting the women and the public, creating more awareness on and educating the public on 'violence against women', for the Women's Aid Organization (WAO) in Malaysia. 2.2 Scope and Coverage The scope and coverage of this report includes the appropriate marketing communications program, the definition...
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