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The mobile phone market in Germany
Member rating: No Rating | Words: | Submitted: Fri Jan 28 2005
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THE MOBILE PHONE MARKET IN GERMANY TABLE OF CONTENTS INTRODUCTION 3 1. MARKET QUANTIFICATION 3 1.1. MARKET SIZE 3 1.2. GLOBAL EVOLUTION OF THE MARKET 3 1.3. STRUCTURE OF THE MARKET AND EVOLUTION 3 2. MACROENVIRONMENT ANALYSIS 4 2.1. DEMOGRAPHIC ENVIRONMENT 4 2.2. POLITICAL ENVIRONMENT 4 2.3. ECONOMIC ENVIRONMENT 4 2.4. SOCIO-CULTURAL ENVIRONMENT 4 2.5. TECHNOLOGICAL ENVIRONMENT 4 2.6. NATURAL ENVIRONMENT 4 3. MICROENVIRONMENT ANALYSIS 5 3.1. CONSUMERS 5 3.2. COMPETITORS 5 3.3. DISTRIBUTORS 5 4. QUALITATIVE ASPECTS OF THE MARKET 6 5. RECOMMENDATIONS FOR NEW ENTRANTS 7 OPPORTUNITIES 7 THREATS 7 SOURCES 8 ANNEX 9 INTRODUCTION Mobile telecommunication plays a great role in the everyday life of the 21st century-man: by using a mobile phone people can talk to each other, write SMSs, surf on the Internet, play, and even take photographs anywhere, because they are not "fixed" anymore. The easy reachability of people (facilitated by modern IT solutions, including mobile communication) provides new opportunities for companies as well. There are more and more possibilities to make bigger business, to get new customers and also to keep in touch with them much more easily and regularly. Keeping all the above-mentioned information in mind, it is not surprising that in the hope of a big business many companies want to enter the mobile...
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