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The merits of global branding in food manufacturing Introduction In fact, food brand becoming global is a quite difficult thing for every food brand and even others brands. Because of the cultures and tastes in different countries are totally different. If a food manufacturer wants to satisfy all consumers in the global market, it should prepare different ways for one business. It means that it is impossible to sell the same product in the same way everywhere. McDonald's and KFC these two famous global fast food brands can prove it in detail. Both of these tow companies entered China food market in early years of 1990s. When they entered in China, first several years they just sold different types of hamburgers, fried chickens and chips, which were no any different from the food they sold in America and Europe. But in recent years, both of them have started developing new...

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