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The main focuses of the promotional methods of Lynx Pulse deodorant The promotional methods used by Lynx Pulse was that advertising used a photo call aimed at creating a television commercial, which became a national success due to using the catchy song by Oliver Cheatam ft room 5, Make Luv that stayed at number one for three weeks. The use of the song was highly significant to the increase in sales as people distinguished the song with the product. The commercial itself involved an average looking guy being adored and seduced by two very attractive women. This sends the image of the product being able to get you model girlfriends even if you aren't that god looking. It was supported by models and costumed performers. The next month saw a carnival procession down streets, which was popular with young men due to the location of clubs and bars. Flyers were distributed...

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