Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
The importance of advertising and public relations is shown through a number of ways.
Member rating: No Rating | Words: | Submitted: Fri Oct 24 2003
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
Task 1. The importance of advertising and public relations is shown through a number of ways. They are: * To be the first line of contact with the customer * To provide customer awareness of the business and its products/services. * To increase sales by emphasising the desirable qualities of the product/service, its Unique Selling Point * To deter competition * To attract wholesalers * To change attitudes about the business and its product/service * To create good will and enhance the company image To be the first line of contact with the customer This allows a business to inform any potential customers about its new or existing product or service. This may also include any new improvements or developments, or even special offers of the product or service. Advertising, public relations or both achieve this. For my campaign I will hope to be using both mediums to contact potential customers. To provide customer awareness of the business and...
Get instant access
- Instant, unlimited access to our documents in full
- Swap your work for free access, or pay £4.99
- To see the full version of this document and 150,159 others
