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These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response. Product: The term "product" refers to tangible, physical products as well as services. Here are some examples of the product decisions to be made: * Brand name * Functionality * Styling * Quality * Safety * Packaging * Repairs and support * Warranty * Accessories and services The product is the item that you produce and sell to people (your market). The product can be almost anything, like - food products, vehicles, clothes etc. anything useful to the public that they might want or need. You would want to research a product that you would make a reasonable amount of profit off and wouldn't cost you too much to produce. Having...

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