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The following report looks at the major environmental factors affecting Coors Brewers, as at March 2002, using five steps to environmental analysis.
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Matt Ronca Certificate in Management Studies Environment of the Manager Module March 2002 Executive Summary The following report looks at the major environmental factors affecting Coors Brewers, as at March 2002, using five steps to environmental analysis. The report highlights that the major elements that have affected the former Bass Brewers organisation have been political, through the policies of the Monopolies and Mergers Commission. It also highlights the changing social and cultural behaviours of consumers in the UK and stresses the importance of Coors being able to react to these, and not be frightened of generating profits from non-beer activities. Coors adopts a point of differentiation compared to other Brewers in the UK, selling a broad range of brands to both on and off trade sectors. The point of differentiation being the superiority and popularity of its brands. In particular the market leader Carling. This broad targeting exposes Coors to weaker, lower margin areas of the...
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