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The following report is "An Innovation and Creativity Audit" of Singer & Friedlander Commercial Finance Ltd.
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EN22001 CREATIVITY, INNOVATION & ENTERPRISE An Innovation / Creativity Audit Of Colin Swanston 00218928 Kenny Welsh 00766869 Programme: Marketing Management With Entrepreneurship INTRODUCTION The following report is "An Innovation and Creativity Audit" of Singer & Friedlander Commercial Finance Ltd. The aims of this investigation are to perform a successful assessment of innovation and creativity within the organisation and to record any recommendations for the future. Using the nine criteria that can be viewed in the contents page, the company will be assessed on its approach to innovation. Evidence, where appropriate will be recorded for each specific element. Other aims will be to identify barriers, if any to creativity that currently exist in the organisation and identify any problem solving / lateral thinking tools that could be adopted by the organisation to assist innovation and creativity. The company will be fully researched and then a visit to the organisation will be necessary to find out as much information as possible....
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