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The following report into Colorado Creative Music (CCM) sets to formulate a strategy to address the current issues CCM faces as it tries to manage its growth as a record label.
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Abstract The following report into Colorado Creative Music (CCM) sets to formulate a strategy to address the current issues CCM faces as it tries to manage its growth as a record label. A detailed, holistic analysis of CCM has identified several key strategic issues that CCM needs to address, and these form the basis of this report. The analysis conducted for the report includes a comprehensive background analysis, including environmental, industry, SWOT and accounting analyses. From this analysis a short list of unique strategies are proposed, and then the final, preferred alternative is expanded upon, which is envisaged to allow CCM to realise its potential as a profitable, sought-after record label. 1. Introduction The purpose of this report is to formulate an overall strategy, based on comprehensive analysis, that will allow Darren Curtis Skanson to realise his goals and for CCM to achieve its potential. Whilst Darren's vision was strong, his company...
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