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The financial performance of The Body Shop (TBS) was less than stellar last year. In 2002 it only made 5.4£m in profit and if they paid dividends they were in the red, but they appear to have gained financially so far in 2003.
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Introduction The financial performance of The Body Shop (TBS) was less than stellar last year. In 2002 it only made 5.4£m in profit and if they paid dividends they were in the red, but they appear to have gained financially so far in 2003. (The Body Shop 2003:34) This report will explain the key market strengths of (TBS), and how the organization may take advantage of these strengths by concentrating on them and turning them into opportunities to improve financial performance and generally strengthen TBS's business. Because of the need for financial improvements, this report will concentrate on certain areas of the marking mix and the directions we believe the company should take in these areas. Recommendations will be both quantitative and qualitative. Some will have immediate financial rewards, while others will provide a long-term marketing strategy with emphasis on gaining market share which will improve long-term financial performance Body -...
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