The elements of the marketing mix.

... The elements of the marketing mix There are many different ways through which a company can market its self and its products. This can be shown when you look at the elements of the marketing mix, these are; Product, Price, Place, Promotion All four of these will affect the ways the company marketing strategy works. Product There are choices to be made for each. Firstly "Product" The product must be of a quality that not only allows it to be sold in a shop but it also must be seen as some thing that the customers feel they should have. Price Pricing strategy's ..................... For this reason there are many different pricing strategies which all should be taken in to consideration. · "Market led pricing," this where the company sets its prices in a hope to make a profit but is still low enough to create sufficient demand for the products. · "One off pricing," is where each

want to read more? →