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The e-Learning market for corporations.
Member rating: No Rating | Words: | Submitted: Tue Sep 23 2003
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e-Learning Delivery Solutions Industry analysis Company analysis - Centra software Inc High Technology, Entrepreneurship and Strategy Professor Ron Adner Students Uri Einan Vinod Janardhan Rajat Nag Yaron Spigel Adrian Horotan Fontainebleau June 2001 Table of contents Part I - Industry analysis 1. Introduction 1 2. The size of the eLearning market 3 3. Definitions 5 4. Market segmentation 6 4.1 content 4.2 services 4.3 technology 5. The SCEL platforms market 8 6. Market drivers 10 7. The future of elearning 11 8. Conclusion 13 Part II - Company Analysis - Centra software Inc. 1. Preface 14 2. Company background 15 3. Product 17 4. Value chain 21 4.1 Suppliers 4.2 Customers 5. Partnerships 23 6. Competition 25 6.1 Interwise 6.2 IBM/Lotus 6.3 Mentergy 6.4 Microsoft 6.5 ACEL platform companies 6.6 LMS companies 6.7 Content providers and Service providers 7. Competitive advantages and strategy analysis 33 Appendices 39 Appendix I Comparison of C-learning with Elearning Appendix II Customers Appendix III Partnerships Bibliography Part I - Market Analysis 1. Introduction - The e-Learning market The landscape of learning has never looked more promising for companies in the education business. Education is the second largest market in the US with revenues of over $ 625 Billion (Banc of America). About 10% of this...
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