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The development of eMarketing.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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The development of eMarketing Report Contents 1.0 Terms of Reference 2.0 Procedure 3.0 Introduction 4.0 The principles of Marketing and eMarketing 5.0 Who is eMarketing all about? 6.0 Attraction and retention of customers 7.0 The role of etools - Theory vs reality 8.0 Monitoring and evaluating etools 9.0 Individual companies cited 10.0 Conclusion 11.0 Appendices 12.0 Bibliography 1.0 TERMS OF REFERENCE Marketing and eMarketing share many similarities, this report reviews the principles of both relating theories to specific companies. 2.0 PROCEDURE To complete this report a number of Marketing books and eMarketing books were studied. Specific company details were investigated and websites reviewed in order to analyse how actual company practice related to Marketing theories. Appendices have been included to illustrate points in context. 3.0 INTRODUCTION Forms of marketing have existed as long as products and services. Early people promoted their products eg. vegetables grown to entice trade for other products. This demonstrates an early form of creating a desire/need and servicing that with a solution...
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