Logged out
Access All our Essays in an Instant
Swap your work for FREE access, or pay £4.99 for instant access
The business opportunity to purchase an ICEDELIGHTS franchise for expansion into the Florida market.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
Page Preview
On the left is an image preview of every page of this document, and below are the first 150 words with formatting removed:
I believe the business opportunity to purchase an ICEDELIGHTS franchise for expansion into the Florida market is promising, but given the details of the expansion and the lack of experience by its owners, Mark, Paul, and Eric, should not be pursued at this time. The Florida market could be a lucrative area for the expansion of the ICEDELIGHTS franchise. The warm climate, relatively wealthy clientele, and trendy lifestyle of the Florida populace combine to create a market that shows potential for the company's profitability. The gelati/café concept would fill a potentially lucrative market niche in Florida. The currently structured deal with the ICEDELIGHTS parent company is restrictive and dangerous for the franchisee. The owners will not have control of their real estate or product, their two key factors to success. Given such an arrangement, there would be little that Mark, Paul, and Eric could do to affect profitability if their...
Get instant access
- Instant, unlimited access to our documents in full
- Swap your work for free access, or pay £4.99
- To see the full version of this document and 150,159 others
