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The author Youngme Moon discusses how companies and strategists should think about a product in terms of Product Life Cycle and stages which end in decline or death of a product. Moon (2005) advocates that the products that decline
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Strategic Organizations in the Market Place Article from: Harvard Business Review (May 2005 Issue) "Break Free from the Product Life Cycle" Author: Youngme Moon Word Count: 1986 Summary The author Youngme Moon discusses how companies and strategists should think about a product in terms of Product Life Cycle and stages which end in decline or death of a product. Moon (2005) advocates that the products that decline after reaching the maturity state can be repositioned in different, new and innovative ways again into the market. The article determines that there are different methods for re-positioning the services, packaged products and technology. The author suggests 3 strategies for repositioning: * Reverse positioning for services, which removes the old and orthodox features and adds a little extra facility to the product; * Breakaway positioning for packaged goods where the product is positioned in a radically different category. * Stealth positioning for technologies which interests customers into a new offering actually...
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