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The aim of this report is to explore if Primark’s current website is adding any value to their brand and why they have chosen to go online. Has Primark mirrored its offline success online?
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Primark E-Marketing: Assignment- Part 1 http://www.primark.co.uk Introduction The aim of this report is to explore if Primark's current website is adding any value to their brand and why they have chosen to go online. Has Primark mirrored its offline success online? 1. Critiques of the Website In order to critically analyse the current website of the high street retail outlet, Primark, it must firstly be established what kind of website it actually is. Primark's website must be categorised into one of the three distinct styles created by Dann and Dann (2004). It may be: 1. Information publishing (content provision/interactive brochure) 2. Transactional sites 3. Mass customisation Dann and Dann (2004) have described the information publishing site as: "At web site at its most basic, where the content is the experience and the emphasis is on the provision of information." Primark's site is very simple and holds mainly information. Whereas, a transactional site consists of a category of sites, that exist...
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