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The aim of this report is to discuss the various types of pricing used by hotels, including methods, strategies and the range of different rates used by different types of establishment.
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Tourism Marketing 44259 Dr. Zhenhua Liu "Hotel Pricing" Kelly Marshall (200114751) Steve Morrison (200114125) Date of Submission 10/12/02 Contents PAGE 1. Executive Summary 2. Introduction 4. Analysis and Interpretation: - Setting Prices 6. - Current Profit Maximisation 7. - Market Share Leadership - Product-quality Leadership 9. - External Factors affecting Pricing Decisions 12. - Pricing Strategies 13. - Existing Product pricing strategies 15. - Setting Accommodation Prices in a Hotel 19. Conclusions Executive Summary The aim of this report is to discuss the various types of pricing used by hotels, including methods, strategies and the range of different rates used by different types of establishment. As well as giving a brief overview of the hotel industry in Britain and the perception of price to a customer, the main areas that will be looked at in detail are:> Types of pricing used by hotels> Factors affecting pricing decisions> Pricing strategies and objectives Each area will be discussed, before concluding with a SWOT analysis of hotel pricing. Introduction Even at a basic level, the...
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