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The aim of this report is to conduct market research into developing a small business idea.
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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Contents Page Contents Page 1 Executive summary 2 Introduction 3 Background 3 Market Analysis 4 Trends in dating 4 Attitudes to dating agencies 4 The Internet 5 Competitor Analysis 5 Customer Analysis 5 Segmentation Analysis 6 Demographic 6 Psychographics 6 Geographic 6 Behavioural 6 Unique Selling Point (USP) 7 The Marketing Mix 8 Service 8 Price 8 Promotion 8 Place 9 People 9 Process 9 Physical Evidence 9 SWOT analysis 10 Strengths 10 Weaknesses 10 Opportunities 10 Threats 11 Conclusion 12 Executive summary Introduction The aim of this report is to conduct market research into developing a small business idea. The idea is to set up a speed dating service called 'Milan' (in Hindi meaning to meet), taking place online and through organised parties in certain venues over London. This service will be directly targeted at Young British Asians, males and females of all castes. The concept of this venture is to introduce people of similar backgrounds to one another. Background Speed dating started back in 1999 in America by Rabbi Yaacov Deyo. It was intended to keep Jewish singles from marrying outside their faith. Little did he know that this would turn into a global phenomenon. According to America's big three speed-dating companies, the industry has grown more than 400 percent in the past 2...
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