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The aim of this project is to bring the store Women'Secret to the Irish-owned retail store A-Wear in the form of a franchise.
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International Marketing: B2B To Presented by: 20/02/2004 Julie Garsiot - 01991165 - jgarsiot@hotmail.com Neasa Ní Dhomhnaill - 00064530 - neasa99@hotmail.com Sandra Urban - 03103559 - sandraurban@gmx.net To: Robert McMahon Dublin Institute of Technology EXECUTIVE SUMMARY The aim of this project is to bring the store Women'Secret to the Irish-owned retail store A-Wear in the form of a franchise. Women'Secret products include lingerie, sleepwear and homewear which would be an ideal strategic fit for A-Wear which sell high street women's clothing for 15-34 year-olds. A-Wear is already involved in B2B franchise operations so this is the ideal next step for the recently renovated stores. With the usage of the Euro and people travel more frequently Irish people feel more European. Consumers are beginning to broaden their tastes, and demand more variety in the retail market. At the moment the Irish market is full of U.K. competitors so now is the ideal time for more European brands to start-up in Ireland....
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