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The aim of this assignment is to recommend an appropriate marketing mix for the Cadbury's Dairy Milk range based on market research.
Member rating: No Rating | Words: | Submitted: Thu Sep 04 2003
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Aim The aim of this assignment is to recommend an appropriate marketing mix for the Cadbury's Dairy Milk range based on market research. I will do this by the following objectives: 1. To carry out primary research, this will be done by a questionnaire, which has a sample size of 1000, and the sampling method will be random sampling. This will give me quantitative data, which then can be analysed by putting into graphs. This information will then be used to make recommendations for a suitable marketing mix for the Dairy Milk range of products. 2. I will research on the Dairy Milk products to find out their product range, brand names, life cycles, and distribution channels and why it is important for Dairy Milk to have a Unique Selling Point (USP) when comparing with other competitors. This will be useful for the marketing mix section. 3. I will research on the price for...
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