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The aim of the market research undertaken in this report was to find out attitudes towards Heinz Baked Bean variants and behaviour of respondents with regards to how often they eat beans and microwaveable meals.
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MG 2097 Market Research In Practice: Report Submission Letter The aim of the market research undertaken in this report was to find out attitudes towards Heinz Baked Bean variants and behaviour of respondents with regards to how often they eat beans and microwaveable meals. Beliefs about packaging were a key issue along with convenience. The research was carried out to discover if there was a potential market for Microwaveable Baked Bean meals. The intent is to develop the existing Heinz microwaveable Baked Beans, by adding various ingredients to create a complete convenient meal in a disposable, microwaveable container. Secondary data on market trends for canned food and microwavable food was obtained, along with trends in British eating habits. Some time was spent on exploratory research of the 'quick-snack' food market to see what competing products of the same category offered. A descriptive study using a questionnaire on 100 respondents was undertaken to collect...
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