The aim of the coursework is to identify, explain and evaluate a business opportunity that could take place within the West London Academy.
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What business enterprise would meet the needs of the target market within the academy? The aim of the coursework is to identify, explain and evaluate a business opportunity that could take place within the West London Academy. My coursework will include a business plan. I must use ICT as much as possible, e.g. Excel for results, internet for research, Word for the business plan and questionnaires, Publisher for example flyers and business cards etc. What I am going to do: * Identify a business opportunity through research * Identify my target market * Explain, analyse and evaluate my strategy for the business idea through a business plan. 1. Find about the market (Customers). (Primary research). 2. Come up with several ideas for a business within the academy. 3. Decide on a business idea and record why this one was chosen and the others discarded. Primary and secondary research about the needs of the customers and competition. 4. What...

