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The Vermont Teddy Bear Company
Member rating: No Rating | Words: | Submitted: Tue Jun 20 2006
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MGT 485 The Vermont Teddy Bear Company was established 1981 by John Sortino. Mr. Sortino's dream was to create a high quality stuffed teddy bear, which was produced in the United States. Mr. Sortino learned to sew and took art classes. With these new skills, he began to manufacture a line of bears. By the end of the first year, over 200 bears were sold and different features were being added to the bear line such as having movable joints and being machine washable. The Vermont Teddy Bear Company became incorporated in the State of New York in 1984. The company began to market the bears in department stores and opened its own store in 1985. Before Valentines Day of 1985, the company began a new marketing technique, which allowed customer to send a "bear gram" by calling a 1-800 number. This pushed The Vermont Teddy Bear Company into a mullion...
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