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The UK supermarket and superstore market.
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| Submitted: Fri Apr 02 2004
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Business Strategy- Group Work Introduction In the UK, the supermarket and superstore market continues to grow. In 2002, retail sales of food through supermarkets and superstores reached an estimated £83.68 billion, a growth of 5.1% on the previous year. The market is composed primarily of major chains, with retail outlets. Alongside these are smaller operations with a regional bias, although these chains are now expanding nationwide. In addition to these are the limited assortment discounters (LADs). In general, these are operated by European firms and offer basic food products aimed at the lower end of the mass market. The UK supermarket and superstore market is dominated by major UK companies such as J Sainsbury PLC, Safeway PLC and Tesco PLC, although the US retailer Wal-Mart bought ASDA Group Ltd in 1999. European involvement in the UK market is restricted to the LADs such as Aldi Stores Ltd and Lidl Ltd. Rather than...
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