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The Strategic IS/IT and Organisational implications of Rand McNally.Com
Member rating: No Rating | Words: | Submitted: Thu Apr 03 2003
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STRATEGIES FOR INFORMATION 4BIM 652 REPORT FOR RAND MCNALLY BOARD OF DIRECTORS PROPOSED INTERNET INVESTMENT The Strategic IS/IT and Organisational implications of Rand McNally.Com By Iram Sial - Consultant Reg No: W99192771B Course: BSc Hons Business Information Technology Tutor:Keith Patrick Year 2002-2003 Semester 2 University of Westminster Word Count: 1500 EXECUTIVE SUMMARY This report has analysed the use of Earl's 3 Pronged model as a strategic tool to review the strategic IS/IT and organisational implications of the proposed Internet investment. It would appear that Rand McNally have been catching up with latest technologies, however have not realised and neither have they exploited Internet Technologies to their fullest potential. The staid and old company culture has led them to keep to their traditional working ways and unwilling to take risks in this new dot.com digital age. Earl's model can provide an extensive analysis of the organisation, its business goals and IT/IS opportunities and has highlighted several areas however it needs to be used with...
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