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The Radio Industry in Italy.
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European School of Economics Vicenza Campus Strategic Management Prof. Aiello THE RADIO INDUSTRY IN ITALY Noemi Frisoli Matriculation Number: 1168 Academic Year 2003/2004 INDEX * Introduction * Industry Overview: The Radio Industry in Italy * Analysis throught Porter's Five Forces Model> Rivalry> Threat of Substitutes> Buyer Power> Supplier Power> Potential Entries * Competitive Strategy> Overall Cost Leadership> Differentiation> Focusing * The Radio Industry Lifecycle * A view to the future of the industry * Conclusions INTRODUCTION Choosing of the main argument for this project I spent most of the time. The assignment asked me to select an industry sector and to analyse it, its key features, its structure and, by studying the market through famous economical models, I was supposed to give a specifical strategy able to compete and succeed in it. This is why I think that the first thing asked and needed is to start this study by choosing an industrial sector with which you have some familiarity or at...
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