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The Marketing of Jamiroquai
Member rating: No Rating | Words: | Submitted: Mon Jun 19 2006
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The Marketing of Jamiroquai This report on the marketing of Jamiroquai presents background information on Sony Music UK and its product 'Jamiroquai', and provides information on the micro- and macro-environmental factors that affect the organisation. Sony Music's current marketing strategy for Jamiroquai is then analysed, with the resulting information used to produce a SWOT analysis. General recommendations and suggestions on how Jamiroquai's current marketing mix could be improved are then presented, with the focus being on Sony Music's need to conduct better market research, increase its target audience and increase promotion in order to boost sales of Jamiroquai CDs. Table of Contents The Company and its product Sony Music UK Page 3 Jamiroquai Page 5 Jamiroquai Album Information Page 6 Sony Music & Jamiroquai Page 7 Sony Music's Environment Sony Music's Micro-Environment Page 8 Sony Music's Macro-Environment Page 10 Jamiroquai's Current Marketing Strategy Objectives Page 11 Targeting Page 11 Marketing Mix Page 12 Promotion Mix Page 12 Image Page 13 Jamiroquai Logos Page 13 Jamiroquai's Positioning Against Competitors Page 15 SWOT Analysis Page 16 Recommendations General Recommendations Page 17 Revised Marketing Mix Page 18 References Page 19 Appendices List of...
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