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Part I In the world of the "new economy" marketing can make or break a product. This is especially true when a company is developing a new product for a current market. The strategy used in this instance is the product-development strategy from the Ansoff Product Market Expansion Grid1. This is just one of the four strategies in the Ansoff Grid, and the only one that applies to our Hilton Timeshare project. The Marketing Strategy New product development includes the overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product2. Or put more simply, product development is a strategy for enhancing benefits you deliver to customers by developing new products and services 3. For an example of the product development strategy let's take a look at Starbucks. Starbucks had established itself as a gourmet café, but wanted to increase the number of...

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