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INTRODUCTION For my Investigation on Payne's Poppets I shall be investigation ways in which the company can be improved using all the factors of the marketing mix and also economies of scale I shall combine all this information to produce a final assessment and recommendation sheet on how Payne's Poppets need to improve using the marketing mix as a guideline. The Marketing Mix The Marketing Mix is made up from the four P's: Product- what the customers want to buy. Price- this must be one that the customer thinks is good value for money. Promotion- this is to make potential customers aware of the products existence. Place- this must be positioned conveniently for the customer to buy the product. If gets the four P's correct then they will be successful as it will be easy for them to attract customers. The Product Payne's Poppets product will be the showing of films, bowling games and refreshment sales. Payne's will need to be...

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