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The Marketing Environment of the Sony Playstation 3
Member rating: No Rating | Words: 2500 | Submitted: Tue Mar 18 2008
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The PlayStation 3 is Sony Computer Entertainment's new generation video game console, the third in the PlayStation series. It is the successor to the PlayStation and PlayStation 2 and competes primarily against Microsoft's Xbox 360 and Nintendo's Wii. The console was released on November 11, 2006, in Japan and on November 17, 2006, in the United States, Canada, Taiwan and Hong Kong. It is due to be released on March 23, 2007, in Europe, Australia and Singapore. It is available in two initial configurations, the 20 GB Basic model and the 60 GB Premium model. Very few products and services can satisfy all consumers in a market. Not all consumers want or are prepared to pay for the same things and their reasons for purchase can vary greatly. Therefore to effectively implement the marketing concept and successfully satisfy the needs of the consumers, different product and service offerings must be made to...
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