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The Lincoln Electric Company The Lincoln Electric Company is the world's dominant producer of arc-welding products (the case dates back to 1974 and hence I'll use that year as the frame of reference) and in 1974, had manufactured roughly 40% of the arc welding equipment and supplies sold in the United States. Lincoln views itself as a predominantly manufacturing firm and has endured in a highly competitive industry since 1895, when John C. Lincoln founded it. The firm attributes the primary reason for its success to it being a cost leader, i.e. consistently producing a quality product at a lower cost than its competitors, but it is also highly reputed for its value drivers. The company is also known for its highly successful, very rewarding and unique incentive system, which was hard to imitate. The firm has highly valuable resources and capabilities that contribute to and maintain its superior economic...

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