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The International Business Context BS 5202 Assessment Thursday 8th January M.Litt - International Business Beverley Gill Situation being examined: I have decided to concentrate on the food industry for two reasons; one, because the industry is composed primarily of major chains, with outlets nation-wide and two, the threat of slowdown in consumer spending contributed to a renewal of competition on price. Many major companies are conducting large-scale store re-fit programmes and extending their outlet numbers. Smaller format stores have become more frequent, entering into competition with smaller, independent retailers. Supermarkets have become much more focused on the convenience market, resulting in shelves stocked with ready washed and prepared vegetables, bags of mixed salad, ready to eat main meals and delicatessen counters serving ready to eat fresh Indian curries, pizzas and a wide variety of Chinese cuisine. I intend to conduct primary research by visiting supermarket stores in order to analyse the store layout, prices and actual products on...

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